Disney is using artificial intelligence to develop streaming ad technology
Walt Disney is using artificial intelligence to create a new advertising tool to help brands tailor their ads to the mood of specific scenes in a film or TV series. The tool, dubbed Disney Magic Words, introduces a new form of contextual advertising for Disney+ and Hulu streaming services. It uses a combination of artificial intelligence and machine learning to analyse and tag scenes in its library, identifying content, brands, images and mood.
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